Different Instagram formats you should use :

-> Reels – for traffic/ reach

-> Carousels/images – for conversions (Follow, Save and share)

-> IG Live –  For building trust and reputation 

-> Stories – to sell things and stay top of mind. 

-> IGTV – to share and express your ideas and values to your audience in a better way.

-> DMs – to build relationships and networks among your audience 

-> Guides/ Highlights – to curate your older contents.